slick, playful, &

cross-cultural

crafting visual design systems and brand identities for the culturally curious

A co-evolution with insights illustrators

Idea Ink is a leading visual consultancy in Asia, specialising in live visual summaries (graphic recording) interactive infographics, and ventures in creative tech.

After seven years of operation with the brand I created at their inception, I had the honour of updating their brand identity and design system, reflecting the growth of both the company and myself as a designer.

🌐 Live Website

Business Strategy
Art Direction
Brand Identity & Guidelines

2022

2014/15

A flexible suite of ‘modern-ethnic’ brands

Founded by comedians Preet Singh & Eshaan Akbar, Set List Sessions are curators of wicked comedy-themed events with a distinctly ethnic but still inclusive twist.

Off the back of this brief, I crafted a suite of South Asian-inspired brand identities for the entertainment platform and its many events, each its own fun flavour of zest.

Art Direction
Brand Identity & Guidelines
Print & Digital Assets

See the full case study

A hand-made brand in praise of hands

Eating with hands is considered taboo in some cultures, while perfectly normal in others. Hands Down is 6-part series co-produced with Haris Ahmed and Eshaan Akbar in which we explore cuisines and cultures surrounding eating with hands.

To bring this spirit to life, I crafted a brand identity rooted in an organic, hand-made aesthetic, including painstaking hand-drawn animations of hands #handception

Art Direction
Brand Identity & Guidelines
Motion Design
Social Media & YouTube Thumbnails

▶️ Watch the series here