Set List Sessions
Art Direction
Brand Identity & Guidelines
Print & Digital Assets
Crafting a flexible suite of entertainment brands founded on Desi pride
Founded by comedians Preet Singh & Eshaan Akbar, Set List Sessions are curators of wicked comedy-themed events with a distinctly Desi twist that still welcomes folks from all cultures. Off the back of this brief, I crafted a suite of South Asian-inspired brand identities for the entertainment platform and its many events, each its own fun flavour of zest.
Note: The final concept we decided to go with ended up being the blank one without illustrations. While I had a lot of fun making the illustrations and how it represented the role of the rishtas or 'representatives of the dates’, this concept was ultimately scrapped in order to provide a more inclusive brand. Also for the elegance of simplicity and letting the patterns and typeface take center stage.
