I’m a designer who accidentally* went into strategy consulting, becoming a chimera of Designer + Strategist + Researcher.

我是一名设计师，意外进入了咨询行业，成为了设计师、策略师和民族志员的结合体。

I’m currently a Senior Design Strategist and Manager at Deloittes Innovation & Ventures Team in London

特色项目

Featured Projects

TRAVEL & HOSPITALITY CLIENT

Stewarding insights & brand strategy for the global launch of a luxury Middle East travel destination
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Design Research
Brand & Marketing Strategy
UX/UI Design
User Testing

Visitor ethnography & end-to-end journey mapping

Branding & Global Launch Strategy

User Testing for the Destination Website and Mobile App

Building trust & simplifying international trade for SMEs in Asia
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FINANCIAL SERVICES CLIENT

Design Research
Product Design
User Testing

LUXURY CONSUMER GOODS CLIENT

Identifying desirable opportunities in the overlap of Web3 & Whiskey
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Design Research
Prototyping
Innovation Strategy
Crypto

PUBLIC SECTOR (VARIOUS CLIENTS)

Service design and research to make public services more customer-centric
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Design Research
Service Design
User Testing

My Approach

    • Bridge the gaps between cultures & disciplines

    • Champion the human experience, no matter what the angle of approach (especially in the context of unfettered tech optimism)

    • Lean on the power of ‘&’

    • Solve the whole problem, not just a single touchpoint

    • Be curious and hands on

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  • See my toolbox here