Chloe is a Designer + Strategist + Researcher.
I’m currently a manager and senior design strategist in Deloitte’s Innovation & Ventures team in London. My favourite projects I’ve worked on so far include:
Brand strategy, customer research, & user testing for the Royal Commission of AlUla, a luxury tourist destination in KSA
Product design for a financial services platform that enables small-to-medium sized enterprises to build trust and conduct trade internationally
Design research to understand opportunities in the overlap of web3 and whisky trading
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Chloe also freelances as a visual designer, crafting identities for cool, multicultural clients like Idea Ink, Set List Sessions, and Eshaan Akbar.
She’s also photographer and filmmaker with Haych, and particularly enjoys capturing people’s love stories with Haych Weddings
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End-to-end service design & user research for the public sector, including transformation of a workplace dispute resolution service and customer journey mapping for a local ferry service
Explorations in AI — including GenAI strategy & op model design both for Deloitte and external clients, as well as optimising workflows for photographic training data collection.